Pulse articles keep users on the platform, so LinkedIn will show these posts to a wider audience. If you share a link to a blog post you have published elsewhere, you’re taking users away from LinkedIn, meaning this post gets around 6 times less engagement. Just like any social media platform, LinkedIn wants its users to stay online for as long as possible. If you already publish relevant content on your own website, you might be wondering why you would use Pulse, but it does have some key benefits. Once you publish a piece of content, it can be seen by your connections and LinkedIn will show it to users who are interested in your niche content, helping you grow your audience. Businesses use it to publish blogs, industry news, and insights for their audiences. LinkedIn Pulse is a publishing platform where you can publish content directly to LinkedIn. Check out our guide on the Hidden LinkedIn Drivers Of Growth. LinkedIn Pulse isn’t the only feature you should consider when planning to grow your business on LinkedIn. If you’re active on LinkedIn in an effort to grow your B2B business, you’ve probably heard of LinkedIn Pulse.īut if you already have a website, what’s the point of publishing content on LinkedIn?Ī little-known fact that many businesses don’t realize is that Pulse is a great opportunity to grow your business and improve your outreach campaigns.
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